The actual dress was black and blue. The confusion came from how lighting and color perception tricked people's brains, making some see it as white and gold. It became a viral example The dress 10 years later: Is viral dress black and blue or white and gold? kgw.com Built in Bra Dress: Danvers Title Nine Is This Dress Blue And Black Or White And Gold? News9.com Is the dress blue black or white gold? Body Worlds Amsterdam The White and Gold (No, Blue and Black!) Dress That Melted the Internet The New York Times