Chuco Style What Chicana Style Meant (And Still Means) To Me Vogue Inside 90s Chola Fashion: Makeup, Hairstyles, and Streetwear Today Dresses The mystique of cholos 70s 90s was bigger than fashion. It was also how they carried themselves. They weren't loud and flashy, they were quiet and confident. They showed pride in everything from 90s Cholo Style While cholo culture evolved in the 80s and 90s, it also became a part of the American fashion industry.