Juul Files New Round of Suits Against 'Fake, Copied' Vape Rivals Bloomberg Health Alert: Juul is designed to look like a USB flash drive. It is really a vape device with as much nicotine as entire pack of cigarettes. This device reminds us that Electronic cigarette maker Juul Labs will pay nearly $440 million to settle a two year investigation by 33 states into the marketing of its high nicotine vaping products. The JUUL JUUL VAPE E CIG SYSTEM REVIEW Juul's checkered e cigarette journey cut short by FDA ban Reuters How to Spot Fake JUUL Pods? UPENDS