The FDA Just Threatened to Crack Down on E Cig Companies Like JUUL Use among teens is so rampant that the FDA is officially authorizing all Juul brand flavored e cigarettes to be pulled off the market. Here's what you should know: The FDA announced Thursday that Juul labs can continue to sell e cigarettes and refill cartridges, determining that the company's menthol and tobacco flavored pods are appropriate for the protection of public health. Juul to pull popular fruity e cigarette flavors in bid to curb teen use Vaping The Guardian Juul agrees to pay $40 million to settle North Carolina lawsuit How Juul went from a $38 billion darling to uncertain future and FDA investigation