Juul Labs Seeks $1 Billion Funding After Facing Near Bankruptcy Altria Is Nearing a Deal to Take a 35% Stake in Juul WSJ Juul Labs expands Juul2 system with Peach flavour Better Retailing Juul sells 35% stake to tobacco giant. Now the e cigarette maker is worth more than Airbnb or SpaceX Los Angeles Times CIGARETTE DECLINE RATES ACCELERATE AS JUUL SHARE GROWS CIGARETTE DECLINE RATES ACCELERATE AS JUUL SHARE GROWS Juul Labs FDA: Once Dominant E Cig Brand Juul Must Exit U.S. Market