The patented nicotine salt content in one 5% JUUL pod is equivalent to the nicotine in a pack (to 1.5 packs) of cigarettes. Yet, because the JUUL looks like a computer flash drive, U.S. Crackdown on Juul and Smoking: What to Know WSJ How much nicotine is in vapes & cigarettes (mg vs %) Jones JUUL copycats are flooding the e cigarette market JUUL vs JUUL2: What's the Difference? Health and Care Juul, the vape device teens are getting hooked on, explained Vox